Creditreform Cologne – Generating publicity for the 2012 business bankruptcy report
Successful public relations campaigns are built on strong connections to relevant media outlets. At the start of the fourth quarter of 2011, we began managing the public relations in the Cologne metropolitan region for our client Creditreform. Since then, the credit risk management company has been constantly present in Cologne’s local media with annually recurring business topics such as the economic development of Cologne’s skilled trades, the consumer debt report and the bankruptcy situation for local firms.
In addition to developing a professional press mailing list, hoffmeister & partner is also responsible for planning, organizing and executing media events and conducting ongoing quality assurance reviews featuring both interim and annual reporting. A coverage rate of 65 percent in print, online, TV and radio across all topics shows that our consistent dialogue with editors and journalists is paying dividends.
"Alongside our traditional sales channels, public relations is an important tool for indirectly communicating our range of services. Here we attach great importance to the quality of our topic development and to the selection of the appropriate publications for media coverage. To us, maintaining consistency in public relations activities is just as important as being perceived as reliable and credible in the public eye. Staying in continuous contact with media representatives is the key to achieving wide coverage on a lasting basis. With hoffmeister & partner, we have found a full-service agency that we can count on."
Alexander Nielsen – Sales Director & Management Officer, Creditreform